Social Media Guru: Be Your Own, or Hire Someone?
Savvy business owners are well aware of the benefits of social media marketing on Facebook, Twitter, Instagram, Pinterest, Tumblr, etc., but finding the time and creating the right content can be a challenge. Should business owners do this on their own? Or does it make more sense to hire someone? We will discuss ways to focus your efforts on the right target and broaden your appeal to your local community.
Inventory systems are an area of necessity that is often a challenge for small business owners. How do we add new materials, products, and product lines? Surely there is a way to track all of this without completely losing your sanity, and your products! We will discuss tried and true methods that enable us to manage our materials and our finished products. This facilitated discussion will be followed by a break out discussion into category specific round-tables.
How to Create Effective Business Policies and Stick to Them Without Losing Business
Customers may expect big box policies and leniency when doing business with small retailers, but how do you protect your business without losing customers? This session will focus on the most important policies to have and the best ways to enforce them without alienating customers, or diminishing your profit.
Wholesale Tips for Small Businesses
Getting wholesale accounts for supplies and products means getting a better bang for your buck. How do we seek and obtain these accounts, where do we start, and how do we maintain successful wholesale relationships?
Retailers: Adding a Diaper Service to Your Brick and Mortar Retail Store
All retailers are familiar with the lulls and dips in sales that occur during certain times of the year. Many retailers feel the crunch of 'will we make it through?' during their slow season. Adding a diaper service to your store can help your business establish a reliable income stream that will carry you through seasonal lulls in retail sales. RDIA members who combine retail and diaper service will be on hand to share their experience with you.
Convincing Moms to Buy Local
Yes, this has been the issue for a few years, but we are really feeling the heat and it is TIME. It is TIME to stop whispering around the elephant in the room and tackle it head-on. How do we direct moms from online to local?
Artisans: How to Get Your Products Into Local Retail Stores
You have grown your artisan wares and now a local retailer wants to carry your product. Or perhaps you are not yet in stores, but you would like to be. How do artisans seek opportunities for getting into a retail location? This session will discuss ways to create solid contracts, navigate insurance requirements, and successfully sell your wares in retail spots in your area.