Promoting the Cloth Diaper Industry

2011 RDIA Cloth Diaper Business Conference

Don't DO Social, BE Social 
Tuesday, September 27, 5:15 - 6:15PM

Because customers in the cloth diaper industry stay forever young, it is particularly important for us to understand how that 20-35 demographic communicates---and they communicate online.

To reach and support your customers, your business should not DO social; you should BE social. Each social network is not just another channel for broadcast but a strand for you to weave a new kind network with your customers.

Social is a business revolution! If you have only been in business a short time, you might not see how revolutionary it is; if you have been in business for a long time, you might be resisting it. I want to convince the already-social to create clear strategy and the resisters to join us.

Social media is not an end in itself but an enabler of your already existing business priorities and goals.

You don’t need more social media. You need a social business.

Lori Taylor

Fuzbaby (RDIA member, Artisan Manufacturer)
Director of Communications, Founder, and former board member, RDIA

Lori Taylor (Fuzbaby and Firefly Diapers) is a perpetual student and teacher. In addition to her PhD in American History, she has certificates in nonprofit management and inbound marketing. 

Her writing and SEO business, 3Stream, grew out of the work she did and has continued to do for cloth diaper colleagues. Once she bridged the gap between academia and business, all of the (LED) light bulbs switched on. She realized there isn’t much difference between the historical propaganda and advocacy of her scholarly work and the art of matchmaking customers to the products they want and need. 

Join Lori on Facebook on her Fuzbaby page.

Lori Taylor
Fuzbaby elemental cloth diapers

Real Diaper Industry Association is a 501(c)(6) nonprofit advancing, networking and promoting the cloth diaper industry.
Contact info @ realdiaperindustry . org

All material © 2008-2015 Real Diaper Industry Association unless otherwise indicated.
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