Promoting the Cloth Diaper Industry

2011 RDIA Cloth Diaper Business Conference

Who do you want to be today? 
Branding and marketing your cloth diaper business
Wednesday, September 28, 9:00 – 10:20AM

Topics will include:

  • Building a brand. Who do you want to be? Developing a clear and concise brand image and finding ways to implement it in all aspects of your business.

  • Marketing Goals. where are you going? Developing realistic marketing goals, and setting timelines and expectations to make those goals come to fruition. 

  • Becoming an expert in the field. Decide how you are going to stand out in a crowd, and then implement that expertise into your brand and marketing goals.
  • Networking. Use online tools and communities to get the word out about your business and further develop your brand. 

  • Using the community to further your message. How to develop partnerships to further not only your business, but the cloth diaper community as a whole. 

Kim Webb

Rockin' Green LLC (RDIA member, Associate)
Diaper Service Accreditation working group Chair, RDIA

Kimberly Webb is the founder of Rockin' Green, LLC. She manufactures a line of eco-friendly cleaning products specializing in the natural living/cloth diaper market.

Kim started her career in marketing, working at a variety of technology companies. However, she always had a dream of becoming an entrepreneur. Kim says she felt deep inspiration when her son, Jackson, was born. She began blogging and opened her own retail store that sold cloth diapers. While she found that cloth diapers were easy to love, taking care of them was another story.

What began as a quest to get her cloth diapers clean, turned into an international business in 2009 with the invention of Rockin' green laundry detergent. With over 600 retailers in the US currently, and product in 10 other countries, Rockin' Green laundry detergent is quickly becoming a household name when it comes to green cleaning.

Kim Webb
Rockin' Green cloth diaper detergent

Real Diaper Industry Association is a 501(c)(6) nonprofit advancing, networking and promoting the cloth diaper industry.
Contact info @ realdiaperindustry . org

All material © 2008-2015 Real Diaper Industry Association unless otherwise indicated.
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