Imagine a roomful of new and expecting parents getting the chance to touch, examine and compare cloth diapers before they make their purchasing decisions. We already know that soft cloth diapers feel luxurious when compared to disposable plastic diapers. Many new parents have never had the opportunity to compare diapering options in an easy, no pressure environment. Our Consider Cloth Kits are changing the diapering conversation in childbirth education classes around the country.
Donating product samples to our Consider Cloth Kits enables you to get your cloth diapers and accessories directly into parent's hands. Reach parents when they are making diapering decisions in preparation for a new baby and increase the likelihood that they will choose your products when they make their purchases.
Cloth diapering is experiencing a resurgence in popularity, and parents can be overwhelmed with the many choices available. Our Consider Cloth Kits enable parents to compare diapering systems, while receiving expert advice on the use and benefits of cloth from a trusted source, their doulas, childbirth educators and medical professionals.
Each Consider Cloth kit contains an example of standard diaper options, (AIO, AI2, Pocket, Fitted, Flat, Contour, Wool Diaper Cover, PUL Diaper Cover, and Wet Bag, all donated by manufacturers) and some diapering accessories (cloth wipes, fasteners, etc.). Additionally, each kit contains detailed information on the use and care of cloth diapers, a helpful class outline for educators, full color brochures branded with participating Sponsor logos, and washing guidelines from our sister organization, the Real Diaper Association.
Diverse manufacturer participation is vitally important to the continued success of this program. Participating manufacturers are able to reach many potential customers, and promote their latest product lines and services. It’s a win-win-win situation!
You receive the opportunity to market your products to a wide audience, and together we spread the word that cloth diapers are a wise choice for babies and our planet.
Additionally, all participating manufacturers receive complimentary logo placement on the Consider Cloth Kit carrying bag and informational brochures.
Donating manufacturers are also promoted on our website, social media channels, and monthly newsletters.
We have distributed over 1300 kits through this program and educators tell us they regularly use their kits 1-3x a month, which means RDIA’s Consider Cloth Kits reach thousands of parents in their childbirth classes, newborn care classes, and postpartum home visits.
Your participation as a product donor enables you to showcase your products to thousands of new parents around the country, at no additional cost.