September 5-7, Las Vegas, Nevada
in conjunction with the ABC Kids Expo
Friday September 5th
Welcome and State of the RDIA Address
Delivered by RDIA Executive Director, Janelle Cridland
Flammability Testing and CPSIA Compliance
Neal Cohen, the Small Business Ombudsman for the Consumer Product Safety Commission will present the CPSC guidance document regarding Flammability testing.
Panel Discussion: Implementing CPSC Guidelines in Your Business
Panelists: CPSC, Handmade Toy Alliance, Baby Carrier Industry Alliance, WAHM Alliance and RDIA.
Workshop Session: Planning Cloth Diaper Education Classes for your Business
You know a lot about cloth diapers. How can you structure your education to give your customers exactly what they need without overwhelming them? In this workshop, you'll get a chance to design the perfect class(es) for your clientele.
Presented by: Heather McNamara, Executive Director, Real Diaper Association (RDA).
State of the Cloth Diaper Industry
Presented by Dennis Frederick, owner of All Together Enterprises, and RDIA Board Chair.
HOSPITALITY SUITE (Location TBA)
After a busy and informative day, socialize and unwind with fellow attendees in our Hospitality Suite.
Saturday, September 6th
Retail in a Digital World, presented by Retail Systems Research
Brick & mortar retailers know customers are on their phones in the store. Rather than worrying about showrooming, how do you join that ongoing conversation and create an omni-channel experience that keeps customers engaged on your digital properties while they are shopping in your physical store? We will take a broad overview of the technologies available to you, along with some specific software and hardware solutions that you can implement right now.
Workshop: About Us
Lori Taylor of 3Stream, will show you where to focus to get the biggest bang for your time to tease online sales success from your neglected web store. Is your "About Us" section an afterthought? Learn about improvements you can make to leverage this important, and often neglected, area of your website.
Workshop: About Them
Do your product descriptions draw your website visitors in and help them visualize the product in their lives? Or, are your descriptions about you, about “our product” and what “we offer”? The difference may seem subtle, but one version attracts and the other repels. Which will you use? In this workshop, we will use your frequently asked questions to understand your customers better. We will map the buyer’s journey and look at your customers’ needs at each step along the way. Expect to get up and move around a lot, because we are going to build this map together. When you understand who the customer is and what she needs, you will find that you can transform product descriptions, how-to articles, and the rest of your web content to speak directly to the real needs of real people.
Elements of an Effective Social Media Strategy
Strategic social media use can help you reach new customers and strengthen your brand visibility. Learn how being real, being focused and being consistent will get you results.
Presented by Sara Moore, owner of Ju-Ju Monkey.
Sunday, September 7th
Diaper Services Day
Join us for a full day of informational workshops and presentations from fellow business owners, leading chemical companies, diaper manufacturers, and equipment vendors. Attendees will have the opportunity to participate in the following workshops.
Modernizing Diaper Services
Explore ways to expand your customer base and strengthen your business.
Diaper Service AIO: From Dream to Reality
RDIA is spearheading the development of an AIO diaper suitable for diaper service use. Meet with manufacturers and see their prototypes for this exciting project.
Laundering Diapers Professionally
Tips and formulas presented by Eco Lab, Dubois and others.
Setting up a Laundry Facility
Presented by: Century Laundry/Dexter, Unimax, Milnor
Every business owner must market their business, but what are the most effective marketing tools for a diaper service? Attendees will have the opportunity to discuss a variety of marketing plans and their efficacy.
Diversification of a Diaper Service
We will discuss carrying inventory, expansion into nursing homes and day cares, laundry services, ordering systems and more.
Coordinating deliveries across your service area can be challenging, but there are ways to coordinate your delivery and minimize the logistical difficulties. Discover the latest tech solutions for this common challenge.
Future of the RDIA Accreditation Program
Have you joined our Accreditation Program yet? Learn about this valuable member benefit as we discuss future plans for program expansion and why accreditation is good for your business.
Check back regularly.
We have much more exciting content to come!